I just came across an interesting TEDx talk that I thought I would share. Sara-Jane "SJ" Murray, a screen writer and producer, gives a fascinating view into why stories matter. She states that we are 22 times more likely to remember a story than a fact, but it must be told well. Take 10 minutes and watch her to better understand why we humans are hardwired for stories. It might just improve your next story, personally or professionally.