Every organization has a story to tell. We know that content marketing is greatly enhanced if there is a photo or a video that conveys the message, and yet many organizations, especially smaller nonprofits, are not seizing the opportunity.
Powerful images can evoke emotions that engage people. Now I am not talking about manipulating people with your emotional photographs, but rather catching their attention so that they hear and see your message. So how do you create powerful visuals? Here are a few tips for you to consider as you look at your storytelling.
Real and authentic: People respond more favorably to images that seem real and are not staged stock photos. If at all possible, capture photos of people you serve. You don't need expensive equipment to do this, so make it a priority to take more photos.
Relevancy: The world is a very diverse place with various cultures, ethnic backgrounds, and beliefs. Depending upon your audience, be sure to use that diversity to tell the story in a relevant fashion.
More than one image: Although one image can work when posting to Facebook, or other social media sites, telling a story requires multiple images. Also it is important to know what the story is that you want to convey before going out to take the images.
Remember the story arc: Stories have a beginning, middle and end. We need to help the viewer travel through the story and feel like they have ended somewhere with more insight, knowledge, and understanding.
So grab a camera and capture and share the stories around you.